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# Ep 53 - Brick by Brick: How Dodo Coffee Built a Movement in Arkansas
- URL: https://www.crossroadconversationspodcast.com/ep-53-brick-by-brick-how-dodo-coffee-built-a-movement-in-arkansas/
- Published: 2025-09-18T15:00:47.000Z
- Updated: 2025-09-18T15:00:47.000Z
- Author: Lewis Automotive

In this episode of *Crossroad Conversations*, the Lewis Brothers sit down with **Isaiah, founder of Dodo Coffee**, to explore how a dream, a rundown 600 sq ft building, and an unwavering commitment to clean coffee turned into one of Northwest Arkansas’s fastest-growing coffee brands.

Isaiah shares how he and his wife Sarah moved from Washington to Arkansas, built their first shop “brick by brick,” then lost it to road expansion within a year. Instead of quitting, they pivoted to a coffee trailer and gained even more traction. Along the way, they built a loyal community, learned to balance family and business, and even began supplying coffee to professional sports teams. This is a story of perseverance, community, and the power of staying authentic in business.

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**Takeaways**

- Success often comes from resilience and pivoting when plans collapse.
- Building authentic community creates loyalty that lasts through challenges.
- Clean, high-quality products plus a welcoming experience win repeat customers.
- Storytelling and transparency on social media create stronger engagement than ads.
- Family collaboration can be a business’s greatest strength.
- Sometimes the “grimy work” of renovating, roasting, and hustling is what builds credibility.
- Strategic pivots (like moving to a trailer) can unlock new opportunities.
- Persistence opens unexpected doors — including partnerships with national brands and pro sports teams.