Crossroad Conversations with the Lewis Brothers
Feel the dynamic energy of the Lewis Brothers as they deliver real stories and lessons that keep local businesses on their toes, and share how experiences in the community inspire them to keep on driving.
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Ep. 105: Is the Car Buying Process Broken?

Nobody brags about how much they enjoyed buying their last car. This week, the Lewis brothers turn the mic on their own industry and ask the question plenty of customers already have: is the car buying process broken?

In this episode:

  • The informed buyer. Today’s customer researches online before ever setting foot on the lot. The brothers talk about what buyers know now compared to 10 years ago, and whether the salesperson has shifted from gatekeeper of information to guide.
  • Fact or Fiction. Do most car buyers really want to skip the dealership altogether? The answer might surprise you.
  • Their journey vs. our process. A customer does half the deal online, then walks in and starts over. The brothers break down where the handoff fails and what’s truly required versus what’s just habit. They also cover what Lewis has already changed.

Whether you’re shopping for your next vehicle or leading a team of your own, this one is about meeting customers where they already are.

Listen now on Buzzsprout, Apple Podcasts, Spotify, and YouTube.