
It’s not technically a lie. But it’s not the whole truth either.
This week on Crossroad Conversations, the Lewis brothers get into the grey areas of business: the small edges, half-truths, and “everybody does it” moves that show up when you’re starting something new or fighting through a rough stretch. Smart business, or a line crossed? They call it one by one.
If you’re building a business, running one through a downturn, or leading a team that’s feeling the squeeze, this conversation is for you.
In this episode:
- Saying “we” when it’s just you: branding or misrepresentation?
- Friends-and-family reviews, “launch specials,” and padding your client list
- Saying yes before you know how to deliver
- Why pressure to cut ethical corners rises when business gets hard (ECI Global Business Ethics Survey)
- Stretching vendors, shrinking what customers get, and bidding low to win
- What happens when a competitor’s struggling and you smell opportunity
Chapters: 00:00 – Intro: Not a Lie, Not the Whole Truth [00:00] – Recap: Ep106 Unpopular Opinions [00:00] – What’s in the Garage @ Lewis [00:00] – Building a Reputation You Haven’t Earned Yet [00:00] – Two Truths and a Lie [00:00] – When Business Gets Tight [00:00] – FAQ: Grey Areas & Telling the Whole Truth [00:00] – Wrap
Presented by Lewis Automotive Group, an 80-year, four-generation family business serving Northwest Arkansas and the River Valley.

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